Imad Farhat · Digital Consultant
Imad Farhat, Digital Consultant:I connect
the dots.
Brand identity, digital media, workflow architecture, UX/UI, online solutions and social media, tied into one system that works.
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Most brands don't fail because they look wrong.
They fail because nothing behind them is connected:
the identity, the content, the workflow, the screen, the customer.
I design the connection.
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Brand identity and rebranding
Marks, labels and voices that survive the move from the screen to the shelf. Fresh starts and careful refreshes.
- Brand identity and rebranding: Marks, labels and voices that survive the move from the screen to the shelf. Fresh starts and careful refreshes.
- Digital media that moves: Motion, stills and short-form video cut once and fitted to every format, story to feed.
- Workflow architecture: How work moves between people and tools: forms, inboxes, approvals and handoffs, drawn so they stop breaking.
- UX / UI with intent: From rough wireframe to a finished interface, with every screen answering one question clearly.
- Online solutions: Fast, bilingual, search-ready websites and the small systems behind them: quotes, menus, bookings, orders.
- Social media consulting: A calm plan for what to post, where and why, tied to what the business actually wants.
Selected work
Five things I built and kept running.
- 01 Troika Insurance Brokerage website A bilingual insurance brokerage site with a guided quote flow, claim intake and branded email delivery. UX/UI · Online · Workflow
- 02 Semolina Menu and ordering An online menu with a small CRM behind it: stock, flavours and a WhatsApp basket the owner runs without code. Online · Workflow · Brand
- 03 Les Vignes du Marje Label refresh A rebrand of the white wine label and a ten second old-to-new bottle animation made for feed and story. Brand · Media
- 04 Base One Diving centre website A dive centre site with a trip cost simulator that turns a pricelist into a plan. UX/UI · Online
- 05 Phreatic Non-profit research site A website for cave divers and scientists, built around a live map of the Gulf of Orosei. Brand · UX/UI · Online
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